Ten Must-Have Elements for Moving Websites

The Moovsoon team repeatedly says, ” Moving marketing goes as far as the quality of your touchpoints.” This means that you can invest all your effort into PPC, local service ads, direct mail, and realtor outreach, but if visitors come to your Google local page or website and it’s not responsive, outdated, and cheesy, they will not convert.

One thing often overlooked in the moving industry is the savviness of consumers in this age. If a prospective mover is not a referral, they will 99.9999% vet your company online, usually across multiple channels. Even as a referral lead, they will likely check out your website.

With your digital touchpoints, you must build trust and credibility in seconds with prospective movers.

How do your reviews compare to those of other local movers?

Do they have actual images of their trucks/crews?

Do they respond to negative reviews?

Do they have profiles outside of Google?

And…what does their website look like?

We will focus on the moving website, as this is usually where a prospective mover decides to reach out. They have seen your reviews, they have seen your logo around town, or they came across you organically on Google.

We’re not here to sell your team on spending thousands of dollars on a website. Building brand trust takes a fast, clean, and authentic website. This does not cost much.

Let’s dive in.

The Ten Must-Haves for Movers on Their Website

1. Make Reservations Easy: Ensure the quote form is evident and easy to find on your homepage.
2. Showcase Achievements: If your business has certifications, awards, or high ratings on platforms like Google, highlight them on your website.
3. Authenticity Matters: Replace stock photos with actual images of your workers and trucks to build authenticity.
4. Mobile-First Design: Ensure that your website is optimized for mobile devices, as this is often the primary way customers will access your site.
5. Speak the Local Language: To position yourself as a local expert, mention local neighborhoods, communities, or towns in your website copy.
6. Tell Your Story: Create an ‘About Us’ page on your website to share your company’s unique story and stand out from competitors.
7. Easy to Contact: Display a contact number prominently on your website, ensuring it connects to a real person or an efficient answering service.
8. Fast Loading Speed: Enhance your website speed to improve user experience and SEO.
9. Informative FAQs: Outline details of your services and address any potential questions or concerns via a comprehensive FAQ section.
10. Transparency for Trust: Highlight your DOT and state license numbers on your website to build trust with potential customers.

Website Elements That Will Boost Your SEO and Brand Trust

1. Quote forms are the call to action (CTA) on a homepage. When someone lands on your website, it is likely a high-intent prospective mover. Not many people go to moving sites to search for content or entertainment, so assume that each visitor is there to vet your business and effortlessly submit their information for a quote. The quote form should be at the top of your page, or you should have a big button stating “quote” on the header and footer menus. Most moving CRMs provide a quote form widget that feeds right into your website (SmartMoving, Supermove, etc.) The objective is to make the experience as frictionless as possible for users to submit information.
2. This one is easy. If you have 4.2 stars or above on Google, use a plug-in (sociablekit.com, elfsight.com) to embed these reviews on the top half of the page. If you have a top recognition/certification on Angi, Yelp, or sites such as GreatGuysMoving.com, add the badge to the top half of your page. If you have a Better Business Bureau A or higher rating, add it. If you have a Google Guarantee, add it. In short, if you have any social proof, create an awards/certificate section on your page and build trust with visitors right when they land on your site. If you’re a new mover and actively working on building your social proof, fret not! Go onto Canva.com, create a guarantee or 100% Satisfaction badge, and add it to your site. Make sure you have an actual guarantee program (on-time, money-back, or claims ratio) to support it and add this program to your website.
3. Stock imagery for moving is horrible. For some reason, most moving imagery has international vibes. Whether it’s European trucks or the movers wearing overalls, it’s easy to spot stock imagery on moving websites. However, consumers are smart when vetting brands. Authentic images of brands are a signal to visitors that you are real and you are legitimate. It’s amazing what real brand images can do for trust. Use hi-res images of your trucks or moving crews on a job. If you do not have branded imagery, find images with people at a distance or generic trucks. Look at sites such as unsplash.com, which have free but real images to use.
4. A website that functions and looks well across all devices is a must in 2024. This is likely a task for your web developers, but check your site’s responsiveness (use this blog for help) and note what areas need improvement across screens. The last thing you want is for a prospective mover to visit your website, like what they see, and not be able to submit information because your quote form is not optimized for mobile.
5. You should present your brand as a local expert if you’re going for local moves. Once again, using local branding will build trust with prospective movers. Local language can include using the local communities, neighborhoods, or towns in your website copy. If branding across multiple markets, you can speak to being the “best mover in your county.” For a more sophisticated approach, movers can spin up individual pages for each location they service and have headlines such as “moving services for your market.” On top of building trust with prospective movers visiting your website, using the local language will help boost your organic SEO with Bing & Google.
6. This is our favorite website additional. Tell your story! Nowadays, it’s one of the only ways in the world of moving to differentiate your brand. Whether you’re family-owned, have been around for 20+ years, or started the company based on previous moving experiences, add it to an “about us” page on your website. Using a brand story is how you humanize your brand. Moving is a stressful experience, and the more a prospective mover sees you as a brand that cares about their needs, the better your chance of getting their move.
7. Have a number at the header or top of your page that directs a caller to a sales rep, call center, or messaging service. Some prospective movers prefer to speak with someone on the phone instead of submitting a moving quote. But ensure the number goes to a real person or an intake machine. If a caller gets a ringing line, they will not call back.
8. Speed is king for SEO. Also, having a fast site lends to a better visitor experience. However, speeding up a website can be complex. Have your web dev test your site speed and either have them strip down your images / videos / pages, or transfer to a SEO-optimized web builder platform. Google will continue to penalize slow sites. This means you’ll lose organic search rankings the longer you wait to speed up!
9. Often, prospective movers do not know the full scope of moving services, and by providing that information through a FAQ, you can set expectations and advertise your variety of services. Full pack, partial pack, storage, interstate, decluttering, etc. These are all service offerings that the average prospective mover may not know. Remember that most prospective movers over-simplify what movers do and may expect a full pack and load. They will be confused by your pricing when they compare another quote with the partial pack. By having these questions answered on your website, you’re also boosting your SEO. Google will pick up on those service keywords, and the algorithm will show your brand when a prospective mover searches for specific needs such as storage or junk removal options.
10. The easiest website addition you can make to build trust with prospective movers is to add your Department of Transportation Number (DOT number) and state license numbers to your site. We recommend having them on your header to show that official organizations recognize you. It’s surprising how many movers don’t make this simple update, which can go a long way toward boosting your moving brand.

With these ten website updates, Google will be able to favor your brand, and prospective movers visiting your site will start to reach out. Given Moovsoon’s network in the moving world and home services tech space, we’re happy to help connect you to a web specialist, find better stock imagery, or recommend updates to your website.

Feel free to reach out at info@moovsoon.com