Most movers have a direct mailer outreach program. However, this process usually isn’t automated or targeted and if you use a third party, it’s more expensive than it should be. To begin, Moovsoon offers a dashboard to view your marketing and track what’s working in your markets. Modern marketing requires measurement and transparent, team-wide data. For outreach, Moovsoon uses proven “triggers” to send marketing to homeowners and tracks these touches right in the system. The system also lets you build and track relationships with top Realtors. A referral base is the best acquisition, and Realtors should be your champions.